Experiential Design

Experiential design is the art of creating moments that resonate, not just events that fade. It’s where strategy meets sensory impact—where every detail, every touchpoint, and every interaction is crafted with intention to evoke emotion, spark connection, and leave a lasting impression.

It’s more than a design philosophy—it’s storytelling in 4D. You’re not just walking into a space; you’re stepping into a narrative that you can touch, hear, see, and feel.

I like to think of it as choreography for the senses: every light, every texture, and every sound is orchestrated to guide audiences through an unforgettable journey. Whether it’s a brand activation, a conference, or an immersive event, experiential design transforms spaces into experiences and audiences into participants.

RTX
Rooster Teeth, Annual Gaming & Entertainment Convention

Role + Responsibilities:
Lead Designer, 2017
Creative Director, Head of Design, 2018-2020