At the request of Argo Group, I took the lead in a project to elevate and streamline their brand experience. Working alongside a team of creatives both internally and at Argo, we developed a comprehensive set of brand guidelines, updated visuals, and a strong foundation for creative deployment. I collaborated with our in-house strategists to redesign the UX/UI of Argo's primary website, which included overhauling the navigation, homepage layout, and several secondary pages. Additionally, I spearheaded the development of social video templates that were customizable and easily editable by the Argo team, ensuring a cohesive brand identity across their social media platforms. These efforts extended to their print materials, photography, and videography.
Role + Responsibilities:
Assoc. Creative Director,
Sr. Designer, Videographer, Photographer, Video Editor, Content Director
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