Every year, Ontic holds their annual intelligence conference for three days in Austin to explore the latest strategies and technologies propelling connected intelligence forward.

This year was the first opportunity to present the new brand to the full industry. The event involved an event space takeover at the Austin Marriott spanning three floors as well as lobby and bar spaces.

One of the biggest brand challenges Ontic faced with the Summit is that they gave it a bespoke brand every year which was time consuming for the design team and ultimately detracted from the brand value at the largest opportunity for lasting brand impression. The result from the rebrand for this event allows for bespoke elements and themes that fit within the brand year over year without detracting from the Ontic brand itself.