Ontic
Role + Responsibilities:
Creative Director, UX/UI, Brand Manager
Upon joining Ontic, I was entrusted with overseeing a series of pivotal objectives:
Strategically realigning the company's brand identity to harmonize with its overarching vision and service offerings.
Spearheading a comprehensive overhaul of the user experience and user interface design.
Orchestrating the debut of a new website tailored specifically toward attendees of Ontic’s annual conference.
Ideating and crafting all collateral materials for the forthcoming fall convention.
Despite the formidable challenge of simultaneous deadlines, my team and I rose to the occasion, executing each task with precision and creativity. The outcomes not only met but exceeded expectations, garnering widespread acclaim and affirmation from stakeholders.
Before
Current
Connected
Intelligence
At the core of Ontic's services lies a standout feature: the ability to seamlessly integrate multiple data streams and intelligence sources to provide a comprehensive threat assessment.
In our branding and asset development strategy, we focused on representing this concept of Connected Intelligence through straightforward iconography and design elements. These visuals illustrate the interconnection between data, clients, and Ontic as a whole. Throughout the refreshed brand, the theme of connectivity remains consistent, reinforced by an updated color palette that exudes boldness and confidence, reflecting the strength of Ontic's security offerings.
Complex Concepts Simplified
These simplified product graphics provide a way for us to hint at high-level functionality without having to show actual screenshots of protected IP to potential clients.
