Aquasana
Role + Responsibilities:
Art Director
Commercial Producer
Aquasana tasked my team with elevating their brand aesthetic by orchestrating customized lifestyle photoshoots that embody the brand's signature bright and airy ambiance, infused with a contemporary and sophisticated flair for digital campaigns. Additionally, they sought innovative approaches to showcase their products in visually compelling content from web and social to commercial and video.
Employing creative composition techniques harmonized with our distinct color palette and impactful typography, we surpassed our objectives with our 4th quarter campaigns. Not only did this initiative exceed expectations, but it also fostered a deeper appreciation within the team for design concepts that push the boundaries of convention.
Talking Water
I had the opportunity to pitch a concept for our commercial spot, and it ended up being our most successful spot of the year. This was a departure from the traditional story-telling family commercial for Aquasana, with the concept being to lean into the core customer type and talk directly to a smart and engaged consumer.
I'm delighted to share that the final result surpassed our expectations. You can view our commercial spot titled "Talking Water" below.
Heart of the Home
Producer & Art Director for Aquasana's "Heart of the Home" Commercial