GEN:LOCK + THE EMMY AWARDS

gen:LOCK featuring an all-star cast of voices from award-winning actors such as Michael B. Jordan, Maisie Williams, David Tennant, and Dakota Fanning, the science-fiction series delivers an action-packed tale of mechanized warfare. 
Don't worry - the nanotech can't get you here. You're safe! 
Role:
Art Director / Lead Designer
Team:
Nathan Isherwood, Marketing Director
Sam Starr, Marketing Programming Coordinator
               ORIGINAL KEY ART                                                          REVISED KEY ART 
LAUNCH CAMPAIGN  ​​​​​​​
The launch campaign included designing billboards for New York and Los Angeles, homepage takeovers for Crunchyroll, VRV integration, as well as a full ad suite, emails, social content, and Michael B. Jordan's after party. — Sadly, it did not include drinks with Michael B. Jordan, but we persisted.
             TIMES SQUARE                                                                   BROADWAY                      
After the success of season one, with an all-star cast, genLOCK was considered for nine Emmy nominations!


Sometimes you gotta go with your first instinct. You gotta go with your gut. That’s kind of how I live my life you gotta go with your gut.
- MICHAEL B. JORDAN
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